Ruglab

A brand concept for a handmade custom rug company focused on sustainability and personalization. RugLab creates unique rugs tailored to different styles and lifestyles, using eco friendly materials and processes. I developed a full brand system including a cover letter, custom envelope, business cards, and packaging, with rugs shipped in a custom designed box. The project explores building a business from the ground up through branding, product design, and a purpose driven identity.